Gameloft contacted us because they wanted to promote their massively successful March Of Empires, a game played by over 10 million IOS and Android users.
Client Brief:
To make an impressive cinematic trailer from the original game art and, since the game was intended to be played from a bird´s eye point of view, to additionally enhance it in order to compensate the lack of detail.
Challenge:
- Lowpoly models and textures which had to be enhaced and yet preserve the original game art.
- The proportions, scale and textures of the environment were exaggerated.
Delivery:
- The first step was to develop and deliver a script, storyboard and animatic.
- We remodeled and textured the outer wall, buildings and the environment of the city in high detail and added plants, clouds, volumetric atmosphere and FX.
- We created 3D Matte paintings of the environment where we placed the original Gameloft 2D drawn characters
- A graphics system was developed in order to present the marketing messages in the trailer in a visually effective way.
- Each of the formats was delivered as an After Effects template in which the marketing messages for the different languages can be replaced with ease.
Outcome:
Gameloft did a massive IOS and Android marketing campaign in which the trailer played a key role.